Realtor.com and RealBizMedia recently announced the launch of a new real estate channel called the Realtor.com Channel. Poised to launch in the second half of 2012, the new channel will bring millions of property listings into 55 million U.S. homes via the Cox cable network.
With this move, Realtor.com claims it is the first to bring real estate listings to “the three screens consumers use most: computer, mobile and TV.”
The channel will feature local real estate as listed on Realtor.com, displayed by price range, with accompanying high quality photo-based videos and home descriptions by agents.
Sounds like a cool channel, but will the consumer want to sit through a scrolling list of properties until they see one they like? If the content is delivered in a video-on-demand (VOD) format, it will be easier to skip through. Also, video tours should be incorporated with the photo-based videos, as this is what the consumer has come to expect from home tours done on the many home improvement and real estate-related shows on television today.
Will you tune into the new Realtor.com Channel?